Make your brand meaningful,
Research and analyze
What is Parimosa for?
For integrating your brand into its own cultural and social context with the aim of being permanently part of the ecosystem.
How does Parimosa do it?
Through experimental research and analysis, achieving a natural connection with your potential clients, coexistence and client satisfaction.
What does Parimosa offer you?
An outsourcing marketing service based on the analysis of information and data for decision making.
Workplan
Desk Research
Observation and sociological analysis of:
- Sector and market context.
- Competitors
- Current Client.


Concept Definition
Brand integration into the market:
- Buyer Persona profile.
- Brand identity (misión, vision, values)
- Susteinable development goals
Marketing Strategy
Track identification for getting coexistence in your market environment:
• Creation of the marketing plan
• Capture of qualified leads


Commercial Assessment
Connecting your brand with your customers’ aspiration for:
• Promotion and marketing.
About me
Sociologist specialized in
market research applied to
Business Marketing
I have developed my professional career as a Business Manager in different market research multinationals providing actionable recommendations based on analysis and research for:
1. Launch products to market: customer insights by Use&Attitudes, concept test; product testing; packaging test; advertising pre-test.
2. Branding progress by advertising tracking: brand awareness, communication and image.
3. For Food & Beverage sector: Activia, Baccardi, Martini, Heineken; Durables (Merloni), and Entertainment: Promusicae, Disney, Universal Picture, Sony.
My personal challenge
Marta Escárate Juan
Contribute to develop and grow in a sustainable way with my job and dedication to the Balearic Islands.
My professional and personal experiences are a tool to successfully face a new challenge in my life.
I am a committed person, I believe in the individual contribution to achieve a whole that is more than the sum of each one of us.
Let’s talk
Fill the form and a explain a bit your needs
and I will contact you to comment…
Clients
Clients´feedback
“Marta, a great professional who takes your project and turns it into reality. Everything with care, care and without missing the essence of your business. Very happy with the results obtained, I would put my business in her hands again without a doubt. ”

CEO – Eva Duran Mo juguetes educativos
Something to highlight about Marta, it is her capacity for empathy to understand your business and put herself in the shoes of both the client and the supplier. Thanks to these qualities, it manages to make visible communication and marketing failures that we had in our processes, to solve them and improve the relationship with the client, this has ended up becoming greater customer satisfaction and better overall business results. .
I think that every company would need this type of process to rethink if what it does, it does it in the most efficient way possible.
Marta questions you, refutes you and thanks to that new ideas are born, we will always count on her collaboration.

CEO – José Carlos Rodríguez PalacínVinipad
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